Kit review · to you · Sep 4, 2026
A newsletter tool that is free until you have 10,000 subscribers.
Kit (formerly ConvertKit) sends your newsletter and sells your products. $0 to 10,000 subscribers. Creator from $33 a month, yearly.
The email on the right is a real Kit newsletter, as a reader sees it.
Nothing redrawn.
kit.com email designer · rendered newsletterFrom a form to a paid product, in five screens.
A form or landing page, no code.
Unlimited on every plan, free included.
Form builder · kit.comSubscribers, tagged once.
One person, one subscriber, however many tags. Open and click rates beside the list.
Subscribers · kit.comAutomations you can see.
Welcome sequences on a visual canvas. Automations start on Creator.
Visual Automations · Kit help centerSend the broadcast. Read the report.
Received, opened, clicked. A/B test subject lines.
Broadcast report · kit.comSell from the same list.
Products and paid newsletters on every plan. 3.5% plus 30 cents a sale.
Products · Kit help centerHow big is your list?
Yearly saves 17%. Four of Kit's slider steps.
Free
$0 a month
Up to 10,000 subscribers
- Unlimited forms, pages, broadcasts
- Tagging and segments
- Sell products, 3.5% + 30¢
Creator
$33 a month, yearly
$39 billed monthly
- Everything in Free
- Automations and sequences
- Free migration
Pro
$66 a month, yearly
$79 billed monthly
- Everything in Creator
- Subscriber scoring
- Priority support
We earn a commission on some links, at no extra cost to you. It never changes which products we recommend or how they score. Disclosure
Start free on Kit14-day trial of Creator and Pro, no card needed.Prices read Sep 4, 2026, kit.com/pricing.
In their words, linked to the source.
“I like Kit a lot better than Mailchimp, my previous list software. Kit is easier to use, and their support is 8000x more responsive and helpful than Mailchimp’s. [...]”
“So glad I switched to Kit. I was with Active Campaign for 5 years but made the switch to Kit and I'm so glad I did. The interface is so easy to use, the service is amazing and super responsive. [...]”
“kit, its free under 10,000 subs, they've been in the game for years. I've had zero deliverability issues. [...]”
“I don't get charged extra if my lead is on different campaigns. They are all tagged and counted as ONE email. [...] Their customer support is super quick and friendly.”
“We love how we can use their visual email builder, and setup automations based on opens, segment users based on clicks, and setup very detailed email interaction based on the customers journey.”
“Easy to use interface and I like the idea that their free plan lets you test all the features without forcing to upgrade. Good for users with small email lists.”
The $0 plan, line by line.
Source: help.kit.com, "The Kit Free plan", and kit.com/pricing, read Sep 4, 2026.
Short answers.
Is the free plan really free? +
Yes. $0 for as long as you stay under 10,000 subscribers.
When do I start paying? +
When you want automations or sequences, or pass 10,000 subscribers.
Can I sell on the free plan? +
Yes. Products and paid newsletters at 3.5% plus 30 cents a sale, paid every Friday.
Will they move my list? +
Yes, free on paid plans. Under 10,000 subscribers takes 2 to 5 business days.
Do emails land? +
Kit reports a 99.8% delivery rate on over a billion messages a month.
Do I need a card for the trial? +
No. 14 days of Creator or Pro, no card.
Send your first issue this week.
Free to 10,000 subscribers. Creator from $33 a month, yearly.